Color Reignited

The company that invented the copier, laser printing and print-on-demand is announcing another first in the world of print – a high speed, six station color press that combines four-color printing with up to two specialty dry inks in one printing pass. The Xerox Iridesse™ Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.

“Iridesse can do things no other digital production press can do, but it’s what it can do for our customers that’s most important,” said Ragni Mehta, vice president and general manager, Cut Sheet Business, Xerox. “We created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow so our customers can seize the market opportunity and grow their businesses.”

Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity and profits for customers. According to Keypoint Intelligence-InfoTrends, digital print enhancement can result in a rapid return on investment as print service providers’ profit margins on such embellishments can be as high as 50 to 400 percent1.

With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.